Today marks the first day of the White Ribbon campaign to end violence against women. In the campaign men from now until the sixth of December wear a white ribbon to symbolize their pledge to never commit, condone, or remain silent about violence against women. It is a positive campaign to change masculinity into something more positive. This is a really great campaign that has the potential to do a lot of good for society. To celebrate this event I will be looking as I always do at the media. Most portrayals of men in the media reinforce dominant negative gender roles. We will be looking at either more positive male characters or ones where the negative roles the characters fall into are deliberate.